Digital Media
- Media Production
Is Online TV Killing Traditional TV?
There are so many inaccurate reports on the “death of traditional TV” out there. There’s no question that millions are…
Read More » - Strategy & Marketing
How to Win on Social Media Today
A year or so ago, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel…
Read More » - Strategy & Marketing
End of the Year Report: Is Anyone Still Watching TV?
Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV…
Read More » - Strategy & Marketing
What Exactly is a “Social Media Strategy”? (Or any other kind of strategy for that matter…)
I had a great question in response to my blog poll yesterday on “Does Your Organization Have a Social Media…
Read More » - Engaging Culture
Sharing a Message the Audience Doesn’t Want to Hear
With all our talk about “marketing” and “branding,” we can’t overlook the central challenge that as Christian communicators, we’re delivering…
Read More » - Media Production
Why Old Media Still Matters
A study by the Project for Excellence in Journalism reveals that 95% of news stories with fresh information came from…
Read More » - Media Production
The Difference Between Broadcast Media and Books
When the Columbine High School massacre happened, the media descended immediately. In fact, when it comes to electronic media, that’s…
Read More » - Creative Leadership
Too Many Christian Leaders Don’t Get The Media Revolution
There are five areas that have been significant stumbling blocks to the Christian community’s ability to impact the culture. In…
Read More » - Creative Leadership
Leading in the Digital Media World
Here are some thoughts worth considering on how to lead an organization or team in the new digital media world.…
Read More » - Christian Media
Important Thoughts About Your Website
As we move into the fall, it’s time to start thinking about how good your web strategy really is and…
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