demographics
- Strategy & Marketing
Do Donors Prefer Email or Snail Mail?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study…
Read More » - Creative Leadership
Why Seniors Are More Tech Savvy Than You Think
One of the most common arguments against introducing contemporary design and new technology into churches, ministries and nonprofits is what…
Read More » - Engaging Culture
The Next Generation’s Perception of Church
I had the opportunity this year to speak at a leadership event at Ivy Church in Manchester, England. The pastor…
Read More » - Strategy & Marketing
What Were People Searching For in 2014?
Our friends at Google have posted the subjects people searched for the most in 2014. It’s set up by category…
Read More » - Creativity
How People Watch TV in a Multiscreen Era
Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era.…
Read More » - Creative Leadership
Mind Blowing Facts About People Over 50
This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching…
Read More » - Strategy & Marketing
The Niche is the New Big – Don’t Be So Afraid to Make Changes to Reach a Younger Audience
So many producers of traditional television and radio programs come to me terrified. They’ve had success over the years, but…
Read More » Is Image Everything?
“Image Is Everything!” Could be. It’s not a commercial, it seems to be the mindset of many in America today.…
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