crisis
- Strategy & Marketing
Why A Crisis Is A Great Time For A Church To Advertise
A recent report from Forrester Research confirms what other similar research has shown in the past: companies who continue advertising…
Read More » - Creative Leadership
Leaders: How A Crisis Can Build Your Career
Whether you’re intentionally looking for it or not, a crisis could build your career. Time and time again, leaders have…
Read More » - Creativity
The Unexpected Gift of Randomness
I believe strongly in positioning yourself to deal with whatever comes your way. Hard work, knowledge, wisdom – all are…
Read More » - Creative Leadership
How to Actually Turn Crisis Into Opportunity
Yeah, I know. “Turning crisis into opportunity” is a popular meme on social media, and it sounds very encouraging. The…
Read More » - Creative Leadership
When To Intervene When Things Go Wrong
My father, Dr. Bill Cooke (above) was a mainline denominational pastor, and during the late 60’s and early 70’s he…
Read More » - Creative Leadership
How a Single Employee Can Damage your Brand
We regularly see stories of how a single employee’s bad decision can create a firestorm of negative press coverage. The…
Read More » - Engaging Culture
Why Your Church, Ministry, or Nonprofit Needs A Spokesperson
Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with…
Read More » - Creative Leadership
Ron Busroe: Communicating on a National Scale
Our company, Cooke Media Group, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a…
Read More » - Strategy & Marketing
United Airlines and the Firestorm of Social Media
For a Christian leader, the recent blow-up at United Airlines should be a teaching moment on the power of social…
Read More » - Creative Leadership
What I Learned From Jack Graham About Leadership
Whenever I think of “leadership” I think of Jack Graham, pastor of Prestonwood Church in Dallas, Texas. While I’ve had…
Read More »
