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- Strategy & Marketing
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a…
Read More » - Creative Leadership
The Truth About Using Ghostwriters for Christian Books
Today we live in an era of megachurches, major ministries, and global nonprofits. In some ways (both good and bad), these…
Read More » - Christian Media
Want More Online Viewers? Make It Shorter
I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by…
Read More » - Creative Leadership
How Much Time A Day Do You Spend With Technology?
How much time each day do you spend with technology? By “technology” I mean watching video, listening to audio, working…
Read More » - Creativity
Stop Calling Creative Work “Content”
I hosted a national conference a few years ago, and interviewed actor Sean Astin from the stage. You’ll remember Sean…
Read More » - Strategy & Marketing
End of the Year Report: Is Anyone Still Watching TV?
Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV…
Read More » - Strategy & Marketing
Branding Is Not A Religion
Since I wrote my book “Branding Faith” a number of years ago and then updated it to “Unique: Telling Your…
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