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Creativity
Freelancers: Take Your Client’s Privacy Seriously
I received a call recently from a producer friend who just finished a national TV commercial campaign for a very…
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Engaging Culture
The Middle Eastern Anti-Terror Spot That’s Going Viral
Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute…
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Media Production
Why You Should Consider Producing “Spec” Commercials
I’ve been surprised at how few young directors and producers understand the value of producing “spec spots” for their reels.…
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Engaging Culture
Why TV Is Still The Most Effective Advertising Medium
With the flood of articles and information about the move online, it’s easy to forget the power that television still…
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Engaging Culture
Will Anyone Pay for Religious Media in the Future?
From a fundraising perspective, Mary Hutchinson has been an enormous help to a number of religious media ministries. Recently, as…
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Strategy & Marketing
Air Sickness Bags – The New Advertising Platform
A new public relations idea from Lee Miller and his company Media Services Group in Houston: “Looking to reach air…
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