Church Marketing
- Strategy & Marketing
The Rise of Churches Producing Local Television in Smaller Markets
One of the things I never expected during a pandemic was the rise of churches using local TV to share…
Read More » - Christian Media
A Media Update From Churches in the UK and Europe
The COVID lockdowns have forced churches around the world to engage their congregations and communities through live-streaming and other digital…
Read More » - Strategy & Marketing
Should Your Church Broadcast Local TV Commercials?
I’m always thrilled when local churches make the decision to share their story on local TV. In spite of the…
Read More » - Christian Media
Connect 18: The Australian Christian Media Conference
Kathleen and I are traveling in Australia and New Zealand speaking at a number of churches as well as the…
Read More » - Creative Leadership
Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!
Phil Cooke: What’s your new book about? Denise: FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies cracks…
Read More » - Strategy & Marketing
The Challenge of Changing a Church Name
Thinking about changing the name of your church? There’s plenty of reasons to do it. After all, “Second Baptist Church…
Read More » - Strategy & Marketing
It’s Time to Stop Creating Lame Marketing Campaigns for Millennials
Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty…
Read More » - Creative Leadership
Leaders: Is A Member of Your Team Holding You Back?
A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the…
Read More » - Strategy & Marketing
Authenticity Matters: Why Churches Should Be Who They Are
A few years ago, I worked with a fantastic church who had a serious identity problem. They were a traditional…
Read More » - Strategy & Marketing
ExFEARiential: The End of Branding?
Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes…
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