Church Marketing
- Christian Media
Connect 18: The Australian Christian Media Conference
Kathleen and I are traveling in Australia and New Zealand speaking at a number of churches as well as the…
Read More » - Creative Leadership
Christian Leaders Don’t Have to Worry About Organizational Culture, Right?!
Phil Cooke: What’s your new book about? Denise: FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies cracks…
Read More » - Strategy & Marketing
The Challenge of Changing a Church Name
Thinking about changing the name of your church? There’s plenty of reasons to do it. After all, “Second Baptist Church…
Read More » - Strategy & Marketing
It’s Time to Stop Creating Lame Marketing Campaigns for Millennials
Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty…
Read More » - Creative Leadership
Leaders: Is A Member of Your Team Holding You Back?
A large organization needed to hire an web-design agency, so they interviewed and evaluated five choices. The leadership team made the…
Read More » - Strategy & Marketing
Authenticity Matters: Why Churches Should Be Who They Are
A few years ago, I worked with a fantastic church who had a serious identity problem. They were a traditional…
Read More » - Strategy & Marketing
ExFEARiential: The End of Branding?
Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes…
Read More » - Creative Leadership
Pastors: Your Message Should Be a Budget Line Item
I’ve been focusing my work more and more lately on “Influence.” In fact, I’ve been doing a ton of research…
Read More » - Engaging Culture
Sharing a Message the Audience Doesn’t Want to Hear
With all our talk about “marketing” and “branding,” we can’t overlook the central challenge that as Christian communicators, we’re delivering…
Read More » - Strategy & Marketing
Pastors Who are Uncomfortable Marketing the Church
The classic problem with believing there’s no universal standard of truth, is that it can’t actually be lived out. The…
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