church visitor
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Engaging Culture
The Sunday You Bring a Friend Is Never the “Best” Sunday
Every church has that mythical “perfect” Sunday. The worship is powerful. The sermon lands. Everything clicks. Strangely enough, it never…
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Strategy & Marketing
Why Churches Should Apply Their Visitor Strategy to Vendors and Contractors
When it comes to new visitors, most church employees are warm and welcoming. They have a strategic plan to make…
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Creative Leadership
Why Making Assumptions Can Lead to Disaster
We all make assumptions about things and in my case, they’re almost always wrong. I was talking to Dawn Nicole…
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Creative Leadership
How to Move Church Members from “Customers” to “Advocates”
My friend Krysta Masciale is a brand strategist here in Los Angeles who works daily with major corporations helping them…
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