Church Marketing
- Engaging Culture
The Power of Screens in the Age of the Corona Virus
In my previous post I made the case that for all the criticism pioneering pastors have received for live streaming…
Read More » - Creativity
Church Communication Directors: Here’s Your Secret Sauce
When it comes to being a successful and effective church communications or media director, here’s the secret: Be intentional. Be…
Read More » - Creative Leadership
My Most Popular Blog Posts of 2019
At the close of every year it’s interesting (at least for me) to see what I’ve written that resonates the…
Read More » - Strategy & Marketing
Why Churches Should Apply Their Visitor Strategy to Vendors and Contractors
When it comes to new visitors, most church employees are warm and welcoming. They have a strategic plan to make…
Read More » - Christian Media
Can a Church or Ministry Do Anything About an Employee’s Negative Social Media Posts?
You may have seen that recently, police departments and law-enforcement unions are issuing warnings and offering social-media training to members,…
Read More » - Creative Leadership
The One Staff Role Most Churches Get Wrong
What’s the most misunderstood staff position at a typical church? I’m sure there are many answers, but I asked my…
Read More » - Strategy & Marketing
How Unifying Your Church or Ministry Brand Could Save Tens of Thousands of Dollars
Fast Company magazine recently reported that leaders from the city of Oslo, Norway discovered they were spending $5 million a…
Read More » - Strategy & Marketing
Billboards are Back!
Years ago, billboards were all the rage for businesses around the world. While billboards date back to ancient Egypt, they…
Read More » - Creative Leadership
The Danger of Chasing Relevance
Ask a typical pastor or ministry leader what they want to accomplish with their ministry, programs, or products, and chances…
Read More » - Creative Leadership
Cooke Pictures is now Cooke Media Group
In 1991 my wife Kathleen and I launched our media production and consulting company, Cooke Pictures. In those days, TV…
Read More »
