church branding
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Strategy & Marketing
What Churches Could Learn from Krispy Kreme Doughnuts
Whether doughnuts are healthy or not is another subject, but I don’t think I’ve ever met anyone who doesn’t like…
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Strategy & Marketing
Churches and the Mistake of Inward Focused Marketing
I met Jessica Foy recently during a visit with Pastor Steve Vaggalis at Destiny Worship Center in Destin, Florida. Jessica…
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Creative Leadership
How to Move Church Members from “Customers” to “Advocates”
My friend Krysta Masciale is a brand strategist here in Los Angeles who works daily with major corporations helping them…
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Creative Leadership
The Biggest Mistake Church Leaders Can Make
Since writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I’ve had the opportunity…
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Strategy & Marketing
Using the Power of Architecture to Tell Your Story
In a world where so many churches are drab buildings, or where leaders could care less about building design, I…
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Strategy & Marketing
ExFEARiential: The End of Branding?
Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes…
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Strategy & Marketing
The Branded Building: Does Your Building Tell A Story?
If your church is about telling a story to the community, then what story does your building tell? Since your…
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