branding faith
- Engaging Culture
Why You Should Be Telling Better Stories
As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant…
Read More » - Christian Media
The Power of a Strong Brand
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging…
Read More » - Strategy & Marketing
Should I Be Careful with “Branding Experts?”
When I wrote my book “Branding Faith” in 2008, the word “branding” had hardly been uttered inside a church or…
Read More » - Creativity
How I Write
A couple of years ago, John UpChurch, at More Novel by the Week did a short interview with me on…
Read More » - Strategy & Marketing
“It’s Not a Christian Organization if Christ Isn’t In the Name”
I hear that one a lot. In fact, I’ve heard it in relation to Campus Crusade for Christ changing their…
Read More » - Strategy & Marketing
Branding is Action. It’s about Doing.
In his book “Culture Making,” Andy Crouch makes the premise that Christians talk a lot about changing culture, but ultimately,…
Read More » - Strategy & Marketing
Interviewed on Blog Talk Radio
Here’s my interview with Pam Perry on “The Chocolate Pages” show on Blog Talk Radio as we discussed non-profit and…
Read More » - Creative Leadership
How To Make Change Happen Without Disrupting Your Organization
Change happens. Because culture, media, trends, and styles change, we need to be able to respond to those changes. Besides,…
Read More » - Christian Media
Who Do You Know That Needs “Branding Faith?”
Consider giving “Branding Faith” as a gift to a pastor, ministry, or non-profit leader, or business person you know. It’s…
Read More » - Creative Leadership
How A Single Issue Can Destroy Your Perception (and Reputation)
Regardless of what you may think of President Bush and his legacy, some really positive things have happened during this…
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