Branding
- Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Strategy & Marketing
In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
Read More » - Creative Leadership
Leaders: Ready for a Change at Your Organization? Now is the Time
I doubt there’s a pastor or ministry leader in the world who doesn’t want to change something. It might be…
Read More » - Strategy & Marketing
In a Cluttered World, Do You Stand Out?
In a world of interchangeable people, you need to stand out. Unions played a vital role earlier in the 20th…
Read More » - Strategy & Marketing
The Secret to Successful Buzz
If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be.…
Read More » - Strategy & Marketing
How Unifying Your Church or Ministry Brand Could Save Tens of Thousands of Dollars
Fast Company magazine recently reported that leaders from the city of Oslo, Norway discovered they were spending $5 million a…
Read More » - Christian Media
What To Do When Your Church Communication Budget Is Slim To None
From time to time I invite great communications and media experts fill in with guest posts. This post is from someone…
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