Branding
- Strategy & Marketing
What Happens If Your Organization’s Name Is Suddenly Associated with Something Negative?
When the “Coronavirus” burst on the scene, the marketing team at Corona Beer were worried. What would the negative publicity…
Read More » - Strategy & Marketing
In a Crisis, Your Reputation Could Be Your Salvation
We all know a reputation matters, but it really matters during times of crisis. Whatever the accusation or challenge, the…
Read More » - Creative Leadership
What Would Success Look Like For This Project?
One of the biggest reasons people fail is because they have no idea what success would be for that partiular…
Read More » - Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Creativity
For The Best Creative Ideas, Go To The Source
I was 36 years old, had been fired from my job in the Midwest, and our family made the decision…
Read More » - Strategy & Marketing
In a Bad Economy, Don’t Cut Back Your Marketing – Just Re-Focus
Way back in 2008 I wrote a post on how churches, ministries, and non-profits can survive an economic downturn. If…
Read More » - Creative Leadership
Leaders: Ready for a Change at Your Organization? Now is the Time
I doubt there’s a pastor or ministry leader in the world who doesn’t want to change something. It might be…
Read More » - Strategy & Marketing
In a Cluttered World, Do You Stand Out?
In a world of interchangeable people, you need to stand out. Unions played a vital role earlier in the 20th…
Read More » - Engaging Culture
Why You Should Be Telling Better Stories
As I share in my book “Unique: Telling Your Story in the Age of Brands and Social Media,” a significant…
Read More » - Creative Leadership
It’s Not Too Late To Give My Books for Christmas Gifts!
This Christmas season, give the gift of personal growth to your friends and family who want to move to the…
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