branding faith
- Christian Media
Everybody Has an Agenda: You Need One Too
When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware…
Read More » - Christian Media
What Could Christians Do To Change Their Perception?
What you believe matters, but branding and marketing experts tell us that it all starts with “perception.” No matter how…
Read More » - Engaging Culture
Survive this Financial Crisis Through The Power of a Strong Brand
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging…
Read More » - Christian Media
The "Ministry Marketing" Conflict
Are we losing our moral authority in the culture, by trying to reach a larger audience? In my book “Unique”…
Read More » - Engaging Culture
It’s Not About the Brand, It’s About the Results
I once heard legendary film director John Huston say something to the effect, “Great movie directing should be invisible. If…
Read More » Branding Thoughts from the Religious World
With the upcoming release of my new book, and the more I study branding as it relates to non-profits, churches,…
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