Brand
- Strategy & Marketing
In a Crisis, Your Reputation Could Be Your Salvation
We all know a reputation matters, but it really matters during times of crisis. Whatever the accusation or challenge, the…
Read More » - Strategy & Marketing
In a Cluttered World, Do You Stand Out?
In a world of interchangeable people, you need to stand out. Unions played a vital role earlier in the 20th…
Read More » - Christian Media
What To Do When Your Church Communication Budget Is Slim To None
From time to time I invite great communications and media experts fill in with guest posts. This post is from someone…
Read More » - Strategy & Marketing
The Power of a Strong Brand
In my more than 3 decades of working with churches, ministries, and non-profits, I’ve seen a lot of financially challenging…
Read More » - Strategy & Marketing
Nonprofit Leaders: Are You Delivering On Your Promises?
An important word on leadership in the non-profit sector has to do with your ability to deliver on your promise. …
Read More » - Strategy & Marketing
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a…
Read More » - Creativity
The Power of a Great Tagline
While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey…
Read More » - Strategy & Marketing
Five Fast Launch Tips for Your New Name, Project, Campus, or Logo
We’ve seen it happen too often. Significant time, energy, and dollars are invested in the creation of a new name,…
Read More » - Strategy & Marketing
Churches and the Mistake of Inward Focused Marketing
I met Jessica Foy recently during a visit with Pastor Steve Vaggalis at Destiny Worship Center in Destin, Florida. Jessica…
Read More » - Strategy & Marketing
Appeasing Fans Has A Lethal Impact On Your Brand
In my last article How to Move People from Advocates to Customers, I explored the difference between a customer, a…
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