audience
- Strategy & Marketing
Why Researching Your Audience Matters
In today’s media-driven culture, where we’re being bombarded with up to 5,000 media messages per day, our distraction level is…
Read More » - Strategy & Marketing
Why A Great Message Isn’t Enough
Most communicators think that having a great message is 90% of the battle. Especially when I talk to people in…
Read More » - Engaging Culture
Is Batman True?
Absolutely true story: This morning at 6am EST I’m standing in the book and magazine shop in the terminal at…
Read More » - Strategy & Marketing
Responding to the Right Audience During a PR Crisis
Religious and non-profit organizations go through periods of crisis. No matter how good your intentions and motives, eventually, stuff happens. …
Read More » - Engaging Culture
Are You Making an Emotional Connection with Your Audience?
I’ve worked with lots of non-profit and religious organizations over the years, and I can tell you that the most…
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