audience
- Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Engaging Culture
Know Your Audience: It Matters More Than You Think
Whenever Christian websites like The Christian Post or Charisma News post my articles on leadership or media, I usually get…
Read More » - Strategy & Marketing
If Your Audience Isn’t Responding
It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At…
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