audience
- Strategy & Marketing
The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
Read More » - Christian Media
The Audience Churches and Ministries are Missing: Hispanics
Every year, between September 15 and October 15, the United States celebrates Hispanic Heritage Month. Government entities and businesses recognize…
Read More » - Creative Leadership
Research on TV Viewing That May Shock You
It’s widely believed that in the digital age, television is dead. But as with many rumors, nothing could be further…
Read More » - Christian Media
Mastering Media Is Knowing What Each Platform Does Best
Too many people use media randomly, with no real strategic vision. Perhaps a friend recommended local TV, or a board…
Read More » - Engaging Culture
Know Your Audience: It Matters More Than You Think
Whenever Christian websites like The Christian Post or Charisma News post my articles on leadership or media, I usually get…
Read More » - Creative Leadership
Who Exactly Is Your Audience?
In one chapter of the fascinating new book by Frank Viola and Leonard Sweet – “Jesus: A Theography,” they raise some interesting points…
Read More » - Strategy & Marketing
If Your Audience Isn’t Responding
It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At…
Read More » - Creativity
Declining Broadcast TV Numbers for President Obama’s Speeches:
There is an interesting drop in President Obama’s numbers for his major speeches on television. In what used to be…
Read More » - Engaging Culture
Is TV The Last Great Campfire?
In spite of the encroaching Internet, I’ve always believed that television will continue to be an important medium. After all,…
Read More » - Engaging Culture
The Fastest Growing Social Media Users May Surprise You
A Pew Research Center report has revealed that when it comes to social networking, the fastest growing demographic group is…
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