Apple
- Engaging Culture
Are Smart Phones Making Us Dumb?
Just in case you’re still wondering if your behavior is changing because of your cell phone use, let me give…
Read More » - Creativity
The Power of Creative, Thoughtful Design
Steve Jobs said it very well: “Design is not just what it looks like and feels like. Design is how…
Read More » - Engaging Culture
How Taylor Swift Beat Apple
To launch it’s new Apple Music streaming service, Apple recently offered a three-month trial to the public. Great idea. But…
Read More » - Creative Leadership
Is Anyone Imitating You?
The best compliment you can ever receive is imitation. When the iPhone debuted, it was a radical change in cell…
Read More » - Creative Leadership
The Failures of Steve Jobs
I’ve been reading the eulogies about Apple co-founder Steve Jobs with great interest. There is no question that he was…
Read More » - Media Production
When The Cost of The “Next Big Thing” is Too High
A number of years ago, Apple released Final Cut X, which has pretty much become a joke in the industry.…
Read More » - Strategy & Marketing
The Power (and Challenge) of a Name
When I lecture or consult on branding, one of the issues I like to discuss is the name of your…
Read More » - Podcast-Ignore
It’s Not About the Transaction – It’s About the Experience
What’s the “WOW” factor in your business? Buying a product is one thing, but being blown away by the experience…
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