I hear a lot of stories about people’s intentions. “I’m going to make a film, write a book, or launch a company.” What’s the old saying? “The road to hell is paved with good intentions.” Yep, that’s right. Everybody has intentions, but that won’t pay the bills or put food on the table. I’m glad that you have good intentions – but the question is: What are you doing about it? Show me the action steps you’ve outlined to make that dream happen.
Goals and strategy are two different things. Goals (intentions) are where you want to go, and strategy is how you plan to get there. And never forget that ultimately, people will judge you by your actions not your intentions.
I’m not that interested in intentions, because everybody has them and not many ever happen. But actions – that’s where the rubber meets the road.