I hosted a national conference a few years ago, and interviewed actor Sean Astin from the stage. You’ll remember Sean as Samwise in the “Lord of the Rings,” Mikey in “The Goonies,” and the title character of the film “Rudy.” I interviewed Sean from the conference stage, and as we talked about the world of digital media, I made the big mistake of referring to short films as “content.”
Sean immediately (and vigorously) responded that we shouldn’t call creative work “content.” “Content” can be what’s inside a package, or other inanimate object, but should never been the name we give artistic and creative endeavors. The more I thought about it the more I’m convinced he’s right.
When it comes to work created out of passion or artistic sensibility, calling it simply “content” doesn’t do it justice.
Granted, it may take a long time for people in other areas (like business or finance) to think differently about it. But at least we creatives should draw a line in the sand.
What do you think? Care to join us in the crusade to change what we call creative work?