Speak to be Understood – Not to Impress

I had a meeting recently with a big time marketing company.  When I asked them about their work, I got a long list of vague terminology about “shared values,” “broad based integration,” “client awareness,” and “integrated response.”  In other words, it was BS.

Although industry terminology (or “lingo”) is popular in business, please don’t succumb to the temptation when you talk, make a presentation, or pitch an idea.  If you want results in your relationships, be specific.  Use examples.  Use clear terms.

If you want to be understood, don’t speak to impress people, speak in a language and style people understand…