I had a meeting recently with a big time marketing company. When I asked them about their work, I got a long list of vague terminology about “shared values,” “broad based integration,” “client awareness,” and “integrated response.” In other words, it was BS. Although industry terminology (or “lingo”) is popular in business, please don’t succumb to the temptation when you talk, make a presentation, or pitch an idea. If you want results in your relationships, be specific. Use examples. Use clear terms. If you want to be understood, don’t speak to impress people, speak in a language and style people understand…
Subscribe to Phil's mailing list to get weekly updatesFree eBook when you signup!
March 25, 2012
June 13, 2018
May 7, 2014
October 4, 2012