Brilliant people fail everyday because they aren’t good at being social. No matter how great your idea is, if you can’t communicate it to people who can help make it happen, then you’re heading toward failure. Social skills matter – especially in today’s digital, connected world. I see it in Hollywood everyday. Even in the entertainment industry, where it sometimes seems being a jerk is mandatory, movie stars, celebrities, producers and directors, and more fail because they’re unable to relate to the very people who can help them the most.
At the Biola Media Conference recently, when I interviewed Mark Zoradi, the President of the Walt Disney Studios Motion Pictures Group, I was reminded of how important social connections are today. Mark is a great conversationalist, he’s humble, and he’s a man of his word. He’s easy to talk to, and knows how to express his ideas well. People throughout the industry – even his competitors – simply like Mark. That combination has resulted in a 29 year career at the Walt Disney Company.
Learn to get along with people. Learn to express your ideas with passion and grace. Those social connections will ramp up your success far more quickly than simply relying on the power of your ideas alone.