In Hollywood, I see way too many people obsessing over their “one big idea.” I’ve actually seen writers and producers spend (or waste) most of their career pitching the one fabulous idea they believe will be the greatest movie ever made. Commitment to your ideas is important. But if you spend much time with truly creative people, you’ll discover that they live in a world of multiple ideas. They spend the day trying everything, and bouncing things off the wall to see if anything sticks. If you want really great ideas – then start having more of them. In my experience, I’ve discovered that out of 100 ideas:
10-25 are totally stupid (sorry – you have to have those)
50 sounded good, but won’t really work
5-10 were ideas I REALLY liked for awhile, but then got old
3-10 are quite good, but not ready for prime time
2-3 I’d actually be proud to pitch
Don’t be afraid to toss ideas out and start over. Watch the creative teams at advertising agencies, production companies, or TV networks, and you’ll see that great ideas come out of having many ideas. Stop thinking “moment of brilliance” and start thinking “research & development.”
Now, go think up some creative ideas….(lots of them).