Secular studios and networks have invested millions to reach the Christian audience, and yet many (if not most) explicitly Christian networks and stations have been screwing it up for years. Why can’t we do better? A number of people have been passing e-mails around about the subject, and I’d like you to start posting them here so a larger audience can join the conversation. First up is from Mark Dreistadt, featuring “10 Truths About Christian Television“. Do you agree or disagree? Let us know:
1. Most Christian television is created to please the donors, not to reach non-believers.
2. Most Christian television is more about ministry exposure and product sales than evangelism and discipleship.
3. Many people give to Christian television ministry because they believe they have a right to exist, not because they actually watch it.
4. Hollywood takes what is fake and makes it look real, while Christian TV tends to take what is real and makes it look fake.
5. Christian TV has the potential to be the most influential force for the Kingdom, if only ministries would understand how to use the medium properly (few do).
6. The great dilemma in Christian television is if you produce a show that truly relates to our culture, no one will pay for it. (There isn’t a large enough audience to generate significant advertising dollars and the donors probably won’t like it.)
7. Christian television programming and family entertainment programming should be much closer to each other than they are.
8. If America was watching Christian programming, Hollywood would be producing more of it.
9. The most popular Christian television show in America is not watched by 98% of the potential mainstream audience.
10. The internet can provide the most creative, affordable and viewable venue for creative media evangelism.