Reactions to Traditional “Christian” Television From Christians in Hollywood
The Biola Media Conference was the largest gathering of Christians that work in the mainstream entertainment industry. At the event I would often spend some time talking to the attendees, and I asked quite a number about what we might call “explicitly traditional Christian media.” That would especially mean Christian TV stations and networks.
I mentioned a number of the largest television ministries, like Joyce Meyer, Joel Osteen, Steve Furtick, Brian Houston, TD Jakes, and others out there. The response I received from the conference attendees was sobering at best. Keep in mind these are media professionals that range from 25-50, and are Christians. After asking if they watch some of the biggest names on religious TV, the overwhelming number responded with: “Who?”
Most had absolutely no idea what I was talking about. The traditional Christian TV audience is SO lost on the upcoming generation – which isn’t a surprise to most of us.
The questions I would ask you are:
1) Is there a place in the future of media for preaching on TV?
2) What do these ministries need to change to reach the next generation?
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
