Christian MediaEngaging Culture

Reactions to Traditional “Christian” Television From Christians in Hollywood

The Biola Media Conference has become the largest gathering of Christians that work in the mainstream entertainment industry.   At the event on Saturday, I spent some time talking to the attendees, and I asked quite a number about what we might call “explicitly traditional Christian media.”  That would especially mean Christian TV stations and networks.   I mentioned a number of the largest television ministries, like Joyce Meyer, Joel Osteen, TD Jakes, Rod Parsley, and others out there.   The response I received from the conference attendees was sobering at best.  Keep in mind
these are media professionals that range from 25-50, and are Christians.  After asking if they watch some of the biggest names on religious TV, the overwhelming number responded with: “Who?”

Most had absolutely no idea what I was talking about.  The traditional Christian TV audience is SO lost on the upcoming generation – which isn’t a surprise to most of us.

The questions I would ask you are:

1)  Is there a place in the future of media for preaching on TV?

2)  What do these ministries need to change to reach the next generation?

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  1. "What is ageing and obsolete will soon disappear"

    Is there a future for preaching on TV? Only if it meets people's needs.

    What do ministries need to change to reach the next generation? Perhaps a little less focus on meeting our own needs and a little more on meeting the needs of the viewing audience.

    Hollywood has an expression for productions that only meet the need of the film maker. They are called "vanity films".

    In the entertainment business, the only real test of getting it right is "does anyone actually want to view this?"

    The first steps to success is understanding what business we are in and who are our competitors.

  2. 1.) Yes, there is a place for preaching on television. I'd certainly watch it if it were worth a darn. (I'm 30 years old.)


    2.) What to change?  

    * Maybe less wild-eyed preaching like a 1920's prohibitionist and more real talk. "Pentecostal preaching" abounds and sounds so showy to me. Real talk from a real person is something I can listen to.

    * More honest, real talk about issues that actually affect my life. End times, Islam, the homosexual agenda, Israel anything — NONE of those really affect my life. How about honest talk about stuff I'm going through and how the ministers make it through? Something real and practical.

    *  Stop breaking the teaching and true ministry every 90 seconds to sell a product. If I wanted to watch an infomercial, I'd at least watch something with pretty girls in it. Stop trying to sell me something, and stop trying to convince me to "sow into your ministry" every other sentence. Let me watch some good ministry for a good 20 minutes, and then maybe I'll be happy to send you a check!

    I love the ministry of Andy Stanley, Joseph Prince, Louis Giglio, Bill Johnson, and guys like that. Their ministries deserve a place on Christian television and would be something the under-50 crowd would watch and re-watch. I'd even set my Ti-Vo for stuff like that!

  3. I would have to say no!

    I think the pervasive, negative, perception that most Americans of today's epoch view Tele-evangelists and politicians has morphed into a complete distrust of those who use the medium whether that is fair or not.

    I also believe, or hope maybe is a better word, that we move away from the "masking" type of Christian living we are currently engaged in on television and off  and move into a more transparent form of living.

    Thus, for me, I just don't know if it is truly possible to be transparent on television. Even when I am acting and engaged in a character, there is always some innate understanding, awareness that there is an audience and you play to that audience. In acting that is permissible but when relaying the gospel, I just don't think it is.

    My daughter who is a buster and would rather watch Joel Olsteen on her computer than on tv any day. And, I too, am finding myself on my laptop viewing movies, videos, news, etc more and more as well.

    Actually, won't this be mote, if television is replaced by laptops and computers to view movies and tv? (I just read that, that was a real possibility in the next few years) – I've been reading the television will be a thing of the past.

    One of my favorite ORU Professors always told us that Christians need to step outside the box and create a new box. However we use television in the coming years, we definitely need two things. 1) to know our audience and 2) to create new boxes so that we set the standard instead of always following or adhering to it.




  4. Totally dude. If the healing ministries would show us everyday miracles…Benny Hinn sitting at Shae Stadium in the bleachers, eatin' a pretzel, and praying for the sick, stuff like that. Everyday stuff. Have him show-up at Bonnaroo! Man, would that get people to tune in.

    Phil, I'm almost relieved that the response was such. Now, we can totally start fresh ~ it's brand-new again.

  5. I have no issue with Church being taught on the major media-tv or radio.  But when you mention TD Jakes-Who doesn't acknowledge the Trinity, or Joyce Meyers, Kenneth Copeland, Benny Hinn, Rod Parsley, Dennis Leonard, etc, who distort the true meaning of the gospel-source "Christian Research Institute" (You can hear it with your own ears.  Then what is the message you are trying to get out.  Was Jesus rich?  Did Christ pay for our sins on the cross or did he have to trick the devil in Hell?  Kenneth Cpeland saying he could have done the same thing as our Lord and Savior did.  You tell me Phil.  People can be saved to the Gospel in different ways.  I know someone who excepted Salvation after Jesus Christ Superstar.  They got the truth later but they sought after Jesus after witnessing that movie.  Be careful Phil.

    Loved you on Hugh Hewitt

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