The Biola Media Conference has become the largest gathering of Christians that work in the mainstream entertainment industry. At the event on Saturday, I spent some time talking to the attendees, and I asked quite a number about what we might call “explicitly traditional Christian media.” That would especially mean Christian TV stations and networks. I mentioned a number of the largest television ministries, like Joyce Meyer, Joel Osteen, TD Jakes, Rod Parsley, and others out there. The response I received from the conference attendees was sobering at best. Keep in mind
these are media professionals that range from 25-50, and are Christians. After asking if they watch some of the biggest names on religious TV, the overwhelming number responded with: “Who?”
Most had absolutely no idea what I was talking about. The traditional Christian TV audience is SO lost on the upcoming generation – which isn’t a surprise to most of us.
The questions I would ask you are:
1) Is there a place in the future of media for preaching on TV?
2) What do these ministries need to change to reach the next generation?