In the wake of this historic election, I have some hard questions for the Republican Party. The momentum created by a young, inspiring, African American, Democratic candidate was certainly tough to beat, but the truth is, from my perspective, over and over the Republicans kept shooting themselves in the foot. Here’s some questions I’d like to ask GOP leaders about their strategy:
1) Why do we overwhelmingly keep sending out old white guys as candidates?
2) Where are the young, minority, or female Republicans?
3) If there are any, are we prepping them right now for the next election?
4) Where are the new ideas?
5) What ever happened to the idea of small government?
6) Why are you so terrible at packaging?
7) How have you let the GOP’s perception fall to such horrible levels?
I’d love to hear your thoughts on this. As John McCain said: “The Republican Party went to change Washington, but Washington changed them.” In the next few days I’m going to outline some significant ideas that the GOP should consider from a branding perspective, if they’re going to make a come-back in the next four years.