In the context of this struggling economy, let me go out on a limb and make a few predictions of things we’re going to see in religious and non-profit media over the next year:
1) The “easy way out” will be big. Prosperity and gimmick guys will do well. It’s because too many people look for easy answers in a tough economy. Get set for more Jesus Junk and con-artists.
2) The pool will shrink – religious organizations and non-profits are getting fewer in number. If you can survive, there will be less choice for givers in the future, and you may actually emerge stronger than ever. While that sounds a bit crude, I think it will be reality.
3) Lot’s of re-organization (to no avail). Too many people think “reorganizing” means “progress.” So when times get tough, they have meetings and reorganize things instead of actually being productive.
4) Panic will ruin a lot of good organizations. In tough times, too many leaders make decisions they’ll regret later.
5) Those without a long-term strategy will fail. If you’ve been simply living from month to month then get set for a shock. The organizations that survive this downturn will be organizations that are strategically planning for the future. At Cooke Media Group, strategy matters for our clients. So start thinking long-term.
What am I missing?