We’ve been through the first weekend where thousands of churches had to be closed because of COVID-19. And for the most part, things went very well. While there’s plenty of room for improvement – and I’ve created a list here – I’m thrilled to see more pastors and church leaders become intentional about their live stream viewers. But now that hump is over, how should we follow up? Church closures may continue for a month or more, so how do we keep the connection with your congregation, donors, or followers during that time?
Here’s what I want you to do this week: Do another live stream webcast sometime before the weekend.
You don’t need a big set up – you can do it right from you phone. Make it an Facebook live event, an Instagram video, or whatever you like, but do it this week.
• Give people an update on how it went last Sunday and what your plans are for next Sunday.
• Are you doing any kind of outreach to people impacted by the virus? Then share it.
• Remind people how their giving will help you reach more of those touched by the virus.
• Anyone in your congregation have the virus and need prayer? Share it.
• People are growing more and more concerned. Give them an encouraging message.
• Start building up their expectation about Easter.
• Invite them to watch the live stream this coming Sunday.
It doesn’t have to be fancy, formal, or creative. Just pop open your phone and connect. In fact, do it a couple of times this week, do it again next week, and keep it up. People need to see that you care about them, you’re concerned, and they matter.
Now, open your phone and get to work….