People are built for cycles. Science has shown us that eating, waking, and sleeping are all cycles, and if we get those cycles screwed up, we suffer the consequences. Ever experienced jet lag? Then you’ve experienced the consequences of messing with your cycles. The problem is, we don’t take the cycle of “creativity” seriously enough. We all have an optimum time for creativity, and when you try to break that cycle, the quality of your work suffers.
What’s your time? Mine’s early morning. From roughly 6am to noon, I can write books, blog posts, client strategy – whatever. The most creative time of the day for me is the morning. But once the clock ticks past noon, I’m done. That doesn’t mean I can’t function, but I simply can’t perform at optimum creativity in the afternoon or evening.
So that’s when I schedule my “reactive” work. I return phone calls, go to meetings, work on my schedule, deal with our team, and perform other administrative functions.
If you’re going to experience breakthrough, then you need to determine your optimum creative time. Some are like me and work best in the morning. But there are plenty of folks who perform best in the afternoon, and millions who keep “rock star” hours late at night.
Whatever your time is, isn’t important. What’s critical is that you stick to it. Don’t take phone calls, schedule meetings, or allow other distractions during that time. Obviously if you have a regular job it’s difficult. For me, I just shifted a bit earlier, so when I worked for someone else, I just came into the office at 5am and wrote until 8am.
Like I did, maybe you can shift a bit to allow for a normal job. But whatever you do, take it seriously! Your DNA is telling you that you’re built to perform at your best at a determined time.
So listen to your body, and start creating.