There’s a rather ugly situation going on with Operation Rescue. The famous pro-life group’s founder and it’s current president are going to war over the “Operation Rescue” name. The two abortion foes are locked in an increasingly nasty battle over ownership of the organization’s name, which the current president trademarked in 2006. As the Los Angeles Times reports, Operation Rescue is a name
worth fighting for: Whoever controls it benefits from its significant ability to raise money from those who oppose abortion. But while both founder and current president are supposed to be crusading from a Christian perspective, the name calling, (“charlatan” and “weasel”) make the organization look foolish and petty in the eyes of the world.
This battle only proves two things: On a positive side, a well-known brand name has enormous power in the marketplace, but on the negative side, if you lose control of it, it will destroy the organization it’s supposed to help. I predict neither side will come out well.