A Name Matters – Especially When It’s Yours

I’ve lectured extensively on the power of a name when it comes to branding. Churches, non-profits, companies of all kinds understand sooner or later that the name of an organization is your first impression, and people make immediate judgments on the basis of a name alone. Now, in this research highlighted in the New York Times, personal names matter as well. As the paper reports, “Studies showed that children with odd names got worse grades and were less popular than other classmates in elementary school. In college they were more likely to flunk out or become “psychoneurotic.” Prospective bosses spurned their résumés. They were overrepresented among emotionally disturbed children and psychiatric patients.”

I knew I was on to something…

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