It’s Summer, which is a great time to re-evaluate your media ministry. If you’re not taking a hard, critical look at your church media outreach at least once a year, then you’re way behind the curve. Technology changes, culture changes, trends change, people change, taste changes, and if you’re not
keeping up, then the effectiveness of your outreach is suffering. Someone once said, “the message never changes, but the methods do.” Jesus Christ is the same yesterday, today, and forever, but I can’t say the same thing about our camera and sound equipment, our staff members, or our program ideas.
1) Take a new look at technology.
When was the last time you attended the NRB Convention or the NAB? These are places to see all the emerging technologies and talk with company officials, sales representatives and experienced producers. Stay ahead of the technology curve.
2) Review Your Management Skills.
Take a look at your relationship with the people you manage. Sadly, one of the most prevalent problems in churches across the country is poor management. Remember, your people will do their best and most inspired work when you can clearly articulate your vision. Stop criticizing people and start patting them on the back – you’ll be amazed at the difference it will make!
3) Develop relationships with other Christian media professionals.
No one is an expert at everything. Don’t re-invent the wheel – if you really want to grow and expand your outreach, learn from others who are already doing it. Watch other Christian programs and find out who does what you need, and don’t be afraid to call and ask for advice.
4) Be different!
Audiences are tired of worn-out set pieces, the same boring video effects, and trite phrases that litter typical Christian programs. In advertising, we have a phrase “cutting through the clutter”. Today, you need to cut through the clutter and make your program different from all the other programs out there if you’re going to find an audience.
5) Make a new commitment to creativity.
A famous advertising executive once said, “Creativity is like shaving – if you don’t do it everyday, you’re a bum.” Start exercising your creative muscles and look at new options, ideas, and program segments. You don’t have to re-vamp every aspect of your broadcast outreach overnight, but at least start experimenting in small steps.
This checklist won’t transform your media outreach overnight, but if you begin following each step, it won’t be long before you see a significant change in the quality of your programming and the effectiveness of your media ministry. And remember – the key is to review this checklist every 6-12 months, to stay in top creative, production, and management form.