MAXIMIZE YOUR INFLUENCE

HOW TO MAKE DIGITAL MEDIA WORK FOR YOUR CHURCH, YOUR MINISTRY, AND YOU

About The Book

THIS IS YOUR TICKET TO MAKE THE DIGITAL REVOLUTION WORK FOR YOU.

The digital age has changed everything we know about engaging this culture with the gospel message. And now, media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000 this information will help take your ministry to the next level. The need to share our message never changes, but how we share it does, and this is the moment to embrace the digital world. It’s not about being famous, it’s about saying something that matters, and nothing matters more than the gospel.

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What’s inside

Digital Thinking

Branding and Positioning

Speaking to a Digital Generation

Leading Creative People

Leading Better Meetings

Marketing, Communication, and Your Website

Social Media

Publishing

Video, Digital, and Streaming Media

Television

Leading Volunteers

Working with Consultants and Vendors

Fundraising

Handling a Crisis

Phil is an expert in the field of digital media with a passion for helping pastors and ministry leaders worldwide. He is uniquely gifted to teach leaders a digital worldview that honors God and connects with people where they are. His book is an incredible resource for leaders to gain practical tips as well as high level concepts on how to utilize creative teams to get results and feel comfortable engaging in digital conversations. Read this book and learn from one of the best voices in the field of digital media!

– Bobby Gruenewald, Pastor of Innovation at Life.Church, and founder of the YouVersion Bible App

If there ever was a manual for helping Christian leaders navigate the media...this is it! Phil Cooke’s passion for the Church and its responsibility through media is unparalleled. This timely book will challenge your thinking while offering tried and tested solutions from Phil’s longevity in the media landscape.

– Ben Field, Head of Film & Television – Hillsong Church

I am struck with Phil’s passion to empower pastors and ministry leaders with easy-to-navigate insights and accessible tools – essential to lead others well in today’s digital era. His big-picture approach gifts us with an eagle’s eye view to easily understand the cultural and digital landscape laid before us. While apps and media-informed platforms constantly change, digital engagement is here to stay. And, if we embrace the attainable concepts presented here, surely the world will see the glory of God – in creative, life-changing ways – as the message meets them exactly where they are!

– Dr. Rob Hoskins, President and CEO, OneHope

For over fifteen years I have been recommending my friend Phil Cooke to anyone wanting to maximize their influence. I love what he’s been doing for decades. I love even more who he is—his heart; and how he thinks. His vast historical experience has not kept him from being an explorer continuously searching the horizons. In Maximize Your Influence, Phil Cooke will take you 30,000 feet in the air let you see possibilities both present and future for you to accomplish your dreams, personally and professionally. Read yourself and get a copy for all you lead.

– Sam Chand, Leadership Consultant and author of Leadership Pain. (www.samchand.com)

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About the author.

If you have a powerful message or story that could influence the world, media producer, consultant, and author Phil Cooke will teach you what you need to know about creativity, communication, Hollywood, media, culture, and the faith to make it happen.

He’s produced TV and film programming in more than 60 countries around the world, and in the process, been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time – through his company Cooke Media Group in Los Angeles, California – he’s helped some of the largest Christian and nonprofit organizations in the world use the media to tell their story in a changing, disrupted culture.

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MAXIMIZE YOUR INFLUENCE

About The Book

THIS IS YOUR TICKET TO MAKE THE DIGITAL REVOLUTION WORK FOR YOU.