One of the reasons for the polarized culture in America is marketing. Marketing and branding are about finding target audiences. It’s about the niche. Searching for the niche is a good marketing tool, but even when it’s applied well, it’s about dividing, not unifying.
The ultimate result is in politics – where political messages are being targeted to particular groups within the culture. Much of those messages point out the differences between groups in an effort to make one political viewpoint more significant and attractive.
One of the results of this polarization is how few entertainment, media, or recreational options there are for families or large audiences to enjoy together. With iPods, niche movies, targeted TV programs, gone are the days when the entire family or a community could sit down and enjoy a television program or movie. Perhaps this is where faith communities step into the breech, to bring a sense of unity and commonality to groups of people. Because the future of marketing and advertising tells me it’s not going to get better.
What do you think?