I interviewed “Invictus” producer Lori McCreary last night at the Biola Studio Task Force Meeting at CBS Studios. She said something that made a huge impact on me. As the producing partner with Morgan Freeman, she confirmed that they never consider a project that they wouldn’t be willing to spend at least seven years working on. Think about it. How many projects do you get sick of within weeks? When it comes to making movies, they take years to create, develop, produce and market. To start something you don’t like and then dedicate that many years to, is a recipe for disaster.
Before you pick your next project – no matter what it is – decide if you could still be excited about it seven years from now. It certainly will make you toss out the fluff, and focus on projects that really matter.