Never Start a Project You Wouldn’t Spend Seven Years On
I interviewed “Invictus” producer Lori McCreary last night at the Biola Studio Task Force Meeting at CBS Studios. She said something that made a huge impact on me. As the producing partner with Morgan Freeman, she confirmed that they never consider a project that they wouldn’t be willing to spend at least seven years working on. Think about it. How many projects do you get sick of within weeks? When it comes to making movies, they take years to create, develop, produce and market. To start something you don’t like and then dedicate that many years to, is a recipe for disaster.
Before you pick your next project – no matter what it is – decide if you could still be excited about it seven years from now. It certainly will make you toss out the fluff, and focus on projects that really matter.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
