According to World Magazine, if you wear a Lance Armstrong “LiveStrong” armband, please leave it at home before you check into a hospital. The Journal for Hospital Medicine reports that hospitals use yellow bands to indicate patients with “Do Not Resuscitate (DNR) orders. A study revealed that medical personnel were getting the armbands mixed up, with near fatal results. It’s one of those: “Who would have ever thought of that?” when they came up with the Lance Armstrong Foundation marketing concept. But talk about potentially bad PR…..
Subscribe to Phil's mailing list to get weekly updatesFree eBook when you signup!
September 18, 2014
October 31, 2012