Over the last 20+ years, whenever I’ve been called in to help a church or ministry communicate the news of a leader’s moral failure, I’ve noticed a very common situation. In the vast majority of situations, the leader in question was a brilliant communicator.
Perhaps he was a powerful preacher or charismatic leader. Perhaps she was very eloquent and could captivate an audience. In many cases the person had built a ministry or nonprofit to a significant degree on the back of their amazing communication gifts.
But sad to say, they apparently spent more time developing their communication skills than their character.
We should all be the best communicators we can be in life because we certainly need to share our message effectively.
But if you prioritize your communication skills over your character, it probably won’t end well.