While it often seems like being a social media wizard is the key to success in life, I remember a study a few years ago that was very revealing:
1. Not a single Fortune 100 CEO has a blog.
2. Only two have Twitter accounts.
3. Only 13 have LinkedIn profiles with only 3 having more than 10 connections.
4. 81% of CEO’s don’t have a Facebook page.
So what’s the be concluded? Social media is a great way to connect with customers, audiences, donors, peers, or a church congregation. It’s a great platform for getting your voice and message heard. But the truth is, the 100 most powerful CEO’s in the country don’t engage in social media at a level worth mentioning.
If you’re a leader and interested in social media, then by all means start exploring. More important, if you have a message that needs to be heard, then it’s even better. But if you’re not, it certainly won’t cripple your effectiveness. Don’t succumb to the pressure. Worry less about being a social media maven and more about running your organization.
There. I’ve absolved you of all guilt. Go and sin no more.