The lesson for today: If your ideas are delivered last minute, the execution will be half baked. One of the most frequent frustrations I hear from creative teams, media directors, advertising agencies, copywriters, and designers is that the executive, CEO, pastor, or other leader comes up with ideas at the last minute, but still expects them delivered on a deadline. It’s actually an age-old problem called:
Yes – you think your team works miracles. And the truth is, they’ve probably killed themselves to meet your demands, but I can guarantee you, it’s taken a toll on their emotions, energy level, passion, and loyalty.
Keep it up, and in most cases, two things will happen:
1. You won’t keep them long if they’re truly talented.
2. The ones who stay won’t be very talented because it’s the only job they can get – or they’ve been beaten down and feel they have no options. (Is that the team you want?)
Cheap / Quick / Good – You can have two, but not three.
Give your creative team a break. Give them enough lead time to be creative and be their best.
The rewards you reap will be more than worth your pre-planning and patience.
Have you ever been on the receiving end of Fast, Cheap, or Great?