Strategy & Marketing

Why Super Bowl Spots?

Why go to the trouble and incredible expense of showing your spot during the Super Bowl? Jeff Taylor, from offers some interesting reasons:

1. It’s the number one sporting event in the U.S. Period.

2. It’s the Ad Bowl. “I can’t stress enough how amazing it is to have people watching commercials as a show.”

3. There’s an interesting balance of viewers. “Most sports events are male dominated. The Super Bowl is 40% female viewers.”

4. You can use it as a direct vehicle. “With you could see spikes in the web traffic during the game.”

5. The potential pre- and post-game coverage associated with being a new advertiser or being controversial. “It just so happens we got more coverage this year than we did last year when we went on the Super Bowl.”

Related Articles


  1. Hey Phil, couldn't you find a more recent picture to attach to this post!? ELI won this year… Not Payton! Come on… share the love on the little brothers and get a picture of this year's MVP!

Leave a Reply

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker