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The Power of Cheaper Production Alternatives

When it comes to content creation, we’d all love bigger budgets, but the truth is, when times are tough (like right now) finding less expensive alternatives can save the project or your career.  Variety Magazine reported last week that the new Jay Leno show in prime time is a disappointment from a ratings standpoint (averaging a 1.8 rating in the 18-49 demographic). However, because it’s saving so much money from a production point of view, the net has estimated it can still make
hundreds of millions of dollars if the show can just stay above a 1.5 demo for the next year.  Here’s a situation where you don’t have to win the race to stay ahead financially.  Maybe it’s not the ultimate situation the network would like, but it’s keeping them ahead.  How could that principle apply to a project you’re working on?

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2 Comments

  1. Doesn’t allpy to Russia. Many times bigger budget doesn’t mean better production, it only means bigger producer’s fee and only a few production changes just to make investors believe they didn’t waste their money. Praise God, some producers are not that type

  2. Doesn’t sound like perstudio understood the post.

    A question the financial gains the Jay Leno show might mask is the brand identity NBC is creating. I’m sure they would save millions more if they switched all their timeslots over to talk show style formats. In the end, they’re just saying their brand’s product can’t compete with other’s level of quality.  For a network in 4th place, putting out less and less of what made them special, quality programming, hardly makes one think they’ll eventually mediocre their way to first place again.

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