Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t work in advertising – and now, I’ve discovered a great example.
Check out this this Generic Millennial TV Ad. It’s a perfect example of what happens when you cut corners and focus your marketing on what you THINK your audience is like. Watch it, and then re-think your advertising efforts to reach those born between 1980 and 2000.
Here’s an idea:
Know your audience. Not what you read about them in a statistical survey. If we’re going to reach this generation (or any other generation) we have to understand that these are real people, not statistics.