Strategy & Marketing

It’s Time to Stop Creating Lame Marketing Campaigns for Millennials

Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t work in advertising – and now, I’ve discovered a great example.

Check out this this Generic Millennial TV Ad. It’s a perfect example of what happens when you cut corners and focus your marketing on what you THINK your audience is like. Watch it, and then re-think your advertising efforts to reach those born between 1980 and 2000.

Here’s an idea:

Know your audience. Not what you read about them in a statistical survey. If we’re going to reach this generation (or any other generation) we have to understand that these are real people, not statistics.

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6 Comments

  1. Love it! Spot on! Both of my sons are technically “millennials” but are nothing like the stereotypes, and laugh at how they are portrayed.

  2. Search YouTube for “Zebra Corner Millennial” and you’ll see another perfect example (note: there might be some language, so if you are easily offended I’m just giving you a headsup)

  3. Phil, I watched that very slick “generic millenial” ad. It had a weird and mildly creepy dystopian feeling about it. (It reminded somehow me of the movie “Logan’s Run”.) Everybody you see in the ad is young and beautiful. But what happened to all the elderly and the “homely” people, the defective, the sick, and the disabled? Are they not to be found? What became of them? I shudder to think. Maybe in that world, as depicted in the ad, things are not what they seem.

    Also, the ad looks much like what you would find on the website of a “youth-oriented” church, with maybe a few minor tweaks.

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