Forrester Research has just released a new study that shows Internet use has increased 121%. That’s no real surprise, and the biggest online activities are email (92%), Purchasing products (60%), sending a receiving photos (49%), and social networking (35%). One online surprise was still the strength of email.
As a new generation emerges focusing on social media for connecting, many colleges are actually dropping email services for their students. But Forrester’s study concludes that email is still the primary use of the internet for most people. However, the surprise most weren’t expecting was that while Internet use rose 121%, traditional broadcast television has still held steady for the last 5 years.
In other words, most people would have predicted that as the Internet rose, broadcast TV would go down. But apparently people still are watching TV. As I wrote a few months ago, Nielsen Ratings reported earlier this year, TV viewing was actually at an all time high.
What does this mean? It means that the demise of traditional broadcast TV is a bit premature. As a result, it’s still an incredibly important platform for reaching a mass audience. So if you’re in the content creation business, don’t discount the option of producing traditional TV.
I’d love to know your thoughts about the study results…