Engaging Culture

Your Ability To Influence Depends On Your Personal Style

The truth is, change happens because of influence.  My wife Kathleen and I created The Influence Lab because if we’re going to change the culture, we need to influence it in a positive way. That’s why I was intrigued when I discovered that in 2009 and 2010, Discovery Learning, Inc. and Innovative Pathways conducted research to identify and measure styles of influencers. They created five categories. See which one is your style:

Asserting:  you insist that your ideas are heard and you challenge the ideas of others.

Convincing:  you put forward your ideas and offer logical, rational reasons to convince others of your point of view.

Negotiating:  you look for compromises and make concessions to reach outcomes that satisfy your greater interest.

Bridging:  you build relationships and connect with others through listening understanding and building coalitions.

Inspiring:  you advocate your position and encourage others with a sense of shared purpose and exciting possibilities.

Influence matters. If you want to change things, you need to influence issues, ideas, and people. Influencing change becomes so much easier once you decide which type of influencer you are, and then focus on making change happen through your unique skills, talents, gifts and calling.

The question is:  Which style are you?

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  1. I use all of these styles depending on the who, what, where, when and why. I favor the negotiation style however. Are you saying sticking to one style consistently works best?

    1. In small ways we switch, but overall, each of us has a personal style when it comes to influencing people. For you, I think it’s “Bridging”. What do you think?

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