The digital world is largely the wild west out there, but as I say in “The Last TV Evangelist,” right now it’s about influence, not income. That’s why companies know that establishing a beachhead in the online world is vital for their future brand. Plus, remarkable shifts are happening. Hulu.com now is making more money than YouTube – which indicates that good content still rules. A short video of puppies crossing a freeway is interesting for a moment, but now people are settling into the web as a real entertainment option. Research indicates that
TV is no longer the first screen for those 50 and younger. Yes – 50 and younger. Older people are moving to the web in droves. And beyond the web, mobile programming is up 1264% just in the last number of years.
Movies and TV will always be around, but they’re losing influence. Everyone talked about how large the audience for the Obama inauguration was, but the truth is – the broadcast TV audience for the inauguration was smaller than for Reagan’s inauguration more than 20 years ago. Where was that huge audience? Everyone was watching it online.
If you read my new book “The Last TV Evangelist” it has lots of information about what’s working on the web and why – and more important – why it matters. The bottom line is that whatever your organization, the web is becoming more and more important.
To not do that, is to turn our back on the future…