Creative Leadership

Leaders: There May Be a Better Alternative Than Hiring Full Time Employees

As churches and ministries grow, most pastors and leaders are convinced they need to hire more full time employees. Perhaps it’s the security of having the team around all the time, or maybe it’s a loyalty issue, or perhaps it’s the mistaken idea that to understand the DNA of an organization you have to be there full time. Whatever it is, thinking only in terms of full time employees hurts the organization and can actually hold it back.

The truth is, you can often get far more qualified people by thinking about freelancers or consultants than you can hiring full time. Freelancers and consultants have that job for a reason – they’re good enough and have risen to a professional level that multiple organizations want them, so they have the opportunity impact more than one team.

Plus, in many positions, you don’t really need a full time employee as much as you think. For instance, do you really need a full time people in areas like:

Graphic design?
Video production?
Video post-production?
Writing?
Donor Development?
Audio production?
Lighting?

I could go on and on, but you get the picture.

Pastors and leaders – start thinking more in terms of how temporary or part time employees could bring an entirely new level of expertise to your situation. Why pay full-time benefits and salaries for what could be a short-term need?

Freelancers or consultants just might be your answer.

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One Comment

  1. Phil – we have made the same observation.

    Churches or non-profits will look for positions like a Communications Director, Marketing Manager, Social Media Coordinator, Graphic Designer, etc. While these positions certainly have merit, many organizations – especially churches – require multiple skill sets within that single portfolio that are greater than any single individual may possess. Consequently, more often than not, the leadership is disappointed in the results the new employee delivers and the employee is frustrated by the unrealistic expectations.

    This is one of the great benefits an agency provides… FOR EXAMPLE: When we take on a project for a client – let’s say a digital media campaign – there are multiple people with diverse skill sets required to complete the task: A Strategist to develop concept, Account Manager to spec out the creative brief and manage the process, Writer to curate and edit the copy, Graphic Designer to create branded elements and ad sets, Programmer to build out the back end, Proofer to ensure that everything is done accurately, and a Media Director to determine and optimize the buy.

    By engaging an agency, you get all of these skill sets delivered at a professional level. One individual cannot be good at all of these skills. Consultants, freelancer, and agencies fill in the gaps and raise the level of quality.

    It has been said that a smart man learns from his mistakes… but a wise man learn from others how to avoid the mistakes. Consultants, freelancers, and agencies are for the wise.

    While hiring outside talent may appear expensive, it is often more cost-effective that trying to manage things internally. Virtually all of the top companies and non-profits in America work with consultants and agencies on a regular basis… perhaps you should too.

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