Trust me on this – in the vast majority of cases, the minute you come up with a great idea, someone will try to shoot it down. Maybe it’s a “devil’s advocate” who tries to look like a hero for punching holes in your concept. Or maybe it’s just a jerk who realizes that the only way to get noticed is to criticize someone else’s idea. Either way – if your idea is really good, it will upset someone (or a lot of someone’s.)
So get ready. If you’re going to live a creative life, you’d better get used to upsetting people. It comes with the territory. Even after helping do some remarkable things for our clients, I’ve had entire departments of organizations try to get rid of me.
So my advice? Don’t just be creative. Be provocative and do it from the start. Look for ideas that upset the status quo. Ideas that shake people out of the rut. Ideas that change lives.
Because ideas that don’t create at least a few enemies, are rarely good ideas at all.
Tell me about your great ideas that created enemies…