I’ve been in meetings this week with the team at God-TV, a Christian TV network based in the United Kingdom. They began in the North part of the country, and although they keep a production center there, now their creative nexus is in Plymouth, on the coast in Southwestern Britain.
God TV has numerous global satellite feeds, which they uplink from their international broadcast center in Jerusalem. Currently, they’re only available in the United States on a couple of individual stations, plus nationally, on the Direct-TV platform. Their plans include further expansion into America soon.
My main fascination with the creation of God TV is that it’s one of the few international TV networks not based in the United States. 90% or more of their global coverage is outside of the United States, and as such, they are answering the Great Commission. Certainly, the financial response would be far better in the U.S., but the vast majority of their audience runs from Europe, to Asia, Africa, and South America.
Secondly, unlike most U.S. based Christian networks, the founders came not from ministry backgrounds, but from creative backgrounds. With experience in advertising and TV production, the branding, look, and feel of the network is of paramount importance.
Third, they’ve assembled a remarkable production team. From a global perspective, the creative, programming, and production talent is very good.
If you can get the network on Direct TV, I would encourage you to check it out. Their focus on “event” programming – conferences, music, concerts, and more is very different from typical programming, and their goal is to create a different religious TV experience. Here’s to their success, because creating a different religious TV experience is something we all could benefit from…