I'm at the Gospel Music Association's "GMA Week" in Nashville, speaking on Personal Branding. They asked me to come and speak to professional musicians and artists on getting noticed in a media driven culture. I'm trying to get people to understand the power of a personal brand, and how to use it to make an impact in the culture. How's the advertising power of your personal brand? What do people think of when they think of you?
In my workshops on personal branding, I stress to people that in the same way it works for corporate brands, how you are perceived in a particular industry is a critical element to your success. Here are a few tips I shared in a past newsletter:
- Consider focusing your business around your name. Rename the company if necessary.
- Make a strong design effort on your brand. Put a lot of creative thought into the look of your cards and stationary. Don't cut corners here because it's often the first thing people see about you and your company.
- A good brand is hip and contemporary, but don't go overboard. Don't let a high school kid design your logo. Make it appropriate for your type of business, and most important, make it personal. That means, it needs to reflect you and your values.
- Re-think your package: the way you dress, talk, and act. Not to be ostentatious, but to express your brand. Dress for where you're going, not where you've been.
- Become an expert. Get involved in professional organizations. Speak and teach at workshops at conferences. (Few things will help your career as much as the ability to speak publicly).
For more information on personal branding, I highly recommend:
The Brand Called You by Peter Montoya