Strategy & Marketing

If You Were Given $10 Million, What Would You Do?

I’ve started asking that question to my friends – particularly those in the ministry and nonprofit world. “If a donor suddenly stepped up and offered you a $10 million donation, what would you do with it?” I’ve been shocked at the number of people – even older, more experienced pastors and leaders – who have no idea. They’ve spent decades in ministry and yet can’t really express what they’re most passionate about, what cause they champion, or how they could potentially fulfill their mission.

It’s really a branding and identity question.  When a person or organization doesn’t know it’s identity, mission, and purpose, they struggle to fulfill that purpose – even when an incredible opportunity happens.

How about you?  If a financial opportunity opened up that allowed you to fulfill your calling, do you know what you’d do with it?

If you’ve been in ministry for more than a decade, and can’t answer that question, you might need to rethink what you’re doing and why you’re doing it.

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15 Comments

  1. I would ask and thank the Lord for revealing to me how to invest it. My passion is people. Programs and events don’t heal people. People who have Christ living in them give hope and healing to other people. People who don’t have Christ living in them need to feel Deeply Loved, Completely Accepted and Highly Valued with no unrealistic expectations of “performance” to earn the grace of of our Lord. Christ loves you period. He loves you so much that He wants to transform you into His very own image in ever increasing splendor. I would pay off financial debts of people who the Lord would reveal to the leadership team that He would build. I would train healing team leaders how to multiply healing teams. I train them how to build healing teams of people to set the people free from the penalty and power of sin and shame. I would invest that money in people to fulfill the dreams that our Living Lord has placed in them. I would encourage and empower people to solve pressing problems in their communities, cities and countries. I would be very sensitive to the Holy Spirit and ask Him and thank Him for revealing to me His Perfect Plan for investing the money with the people He chose at the place and time that He desires!

  2. I would ask and thank the Lord for revealing to me how to invest it. My passion is people. Programs and events don’t heal people. People who have Christ living in them give hope and healing to other people. People who don’t have Christ living in them need to feel Deeply Loved, Completely Accepted and Highly Valued with no unrealistic expectations of “performance” to earn the grace of of our Lord. Christ loves you period. He loves you so much that He wants to transform you into His very own image in ever increasing splendor. I would pay off financial debts of people who the Lord would reveal to the leadership team that He would build. I would train healing team leaders how to multiply healing teams. I would train them how to build healing teams of people to set the people free from the penalty and power of sin and shame. I would invest that money in people to fulfill the dreams that our Living Lord has placed in them. I would encourage and empower people to solve pressing problems in their communities, cities and countries. I would be very sensitive to the Holy Spirit and ask Him and thank Him for revealing to me His Perfect Plan for investing the money with the people He chose at the place and time that He desires!

  3. I would ask and thank the Lord for revealing to me how to invest it. My passion is people. Programs and events don’t heal people. People who have Christ living in them give hope and healing to other people. People who don’t have Christ living in them need to feel Deeply Loved, Completely Accepted and Highly Valued with no unrealistic expectations of “performance” to earn the grace of of our Lord. Christ loves you period. He loves you so much that He wants to transform you into His very own image in ever increasing splendor. I would pay off financial debts of people who the Lord would reveal to the leadership team that He would build. I would train healing team leaders how to multiply healing teams. I train them how to build healing teams of people to set the people free from the penalty and power of sin and shame. I would invest that money in people to fulfill the dreams that our Living Lord has placed in them. I would encourage and empower people to solve pressing problems in their communities, cities and countries. I would be very sensitive to the Holy Spirit and ask Him and thank Him for revealing to me His Perfect Plan for investing the money with the people He chose at the place and time that He desires!

  4. Only $10 million?
    I’m glad you’ve been asking that question – and you’re spot on with how people can’t answer it. A friend of mine has a vision to reach 1 billion people, but he would not be able to answer that question off the top of his head. $10 M – or whatever number is still a limited amount of funds that will eventually be spent. The number is irrelevant.

    ‘without a vision my people perish…’ – without a vision $10 million would come and go and you would soon be back to where you started – or worse off.

  5. Awesome question! I think this is great on an individual level as well, to see if you are really working with something that you are passionate about. If you would be given 1 or 10 million USD. Would you quit your work and do something else or would you continue your work but with more resources.

  6. I am praying and waiting 7 years for that offer 🙂 Christian media center!!! Share the gospel through median on Balkans 24/7. I already have potential building on my project. Everything is ready, waiting for donor 🙂

  7. Here’s what I would want done:

    1. Invest a large portion into a new youth center for our church. We’ve got the property, just not the finances to make it possible.

    2. There’s an outreach called The 3 Mile Project a couple of cities away. I’d follow their formula for getting it up and going in our city.

    3. While the previous project would have activities, games, etc… They also hold concerts. For me, I think I’d break that off and have it in a separate building. So that’s where another portion of the money would go.

    Now, what do all of these have in common? The ability and power to reach out to more people. That’s how I’d really want to invest the money, reaching more young people and calling them to a life lived with Christ.

  8. Between what we owe on our building, paving the parking lot, and purchasing the adjacent building, that might be around 95,000. the remaining 9,905,000 would go to taking care of the poor, the widow, the orphan, the prisoner, and the marginalized that no on else cares about. Plus a Godly finance person as to invest a portion so that the well will never run dry. James 1:27

  9. Phil, I would develop the series of films that I talked to you about years ago when you so graciously hosted me to a meal and a discussion with your staff at your headquarters strategizing about how to make it happen. Instead of Christian programming developed primarily by Christians for Christians, these documentary films on comparative religious concepts would bridge the gap to the millions who rarely if ever tune in to traditional Christian television: Hindus, Buddhists, Muslims, Taoists, Bahai and followers of other worldviews. Because these films would qualify for secular television (Discovery, History, Hallmark, etc) the approach would be completely different. No appeals for money would ever be associated with the presentation of the Gospel (gulp!) because the sale of advertisement slots would be the means of funding (praise God!!!). I have really been feeling in my heart to contact you again Phil. I love your passion for realness and relevance.

  10. 1) Tithe
    2) Pay off all bills
    3) Pay off all of my parent’s bills
    4) Help some financially distressed people I know
    5) Invest/save for my financial future
    6) Buy more hardware and software for my video production business
    7) Produce media that makes and impact for the Kingdom

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