When it comes to your ministry or non-profit organization, like it or not, an important aspect of successful fundraising is that it needs an enemy: Sometimes that enemy is hunger… Sometimes another need such as drugs, alcoholism, child abuse… Even spiritual darkness.. It shouldn’t be individuals, but it can be a group such as drug dealers, human traffickers, child predators, etc…. The question you need to think about is:
What are you fighting?
What are the people you’re talking to passionate about?
When you can figure that out, you have the potential key to getting your audience to pick up the phone and help you make a difference.